Declan: What? I don't have a damn clue who the hell you are.
Despite the fact that the name Heisenberg has gained a lot of notoriety over the last year, very few people know what he actually looks like. Unlike criminals like Tuco who can afford to be known as drug lords as long as they don’t get caught by the police, Walt still has a reputation as a decent man to uphold. In the earlier seasons he tried to avoid anyone connected to the drug world — even people who worked for him like Skinny Pete and Badger — from seeing his face. But ever since Walt took out Gus he has shown a desire to become a true kingpin, and is done with being “the silent partner”. He wants to be able to command power and respect by simply walking into the room, and to do so he needs to put a face to Heisenberg’s name.
Through strategy, luck or gradual growth of ego, Walt remained unknown while he was small-time. Now that he has people working under him and is more insulated from the streets, he will be more difficult for the police to track down as few people have any idea who he is. Now that he has the power to take over the Southwest, it is an ideal time to start revealing his identity to select figures in the criminal underworld.
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