Moloch is an ancient god — associated with sacrifice. Supposedly, after taking peyote, Ginsberg had a vision of the facade of a hotel as the face of the monstrous god.
(The Sir Francis Drake Hotel claims to be the hotel in question)
Moloch is mentioned in the Bible, and a neighborhood outside Jerusalem, Gehenna, was the scene of sacrificing children through fire to him. Gehenna was a garbage dump, and is described by Jesus in the New Testament as an allegory for Hell, as well a Talmudical Hebrew hell.
The word for Islamic Hell, Jahannam, is an Arabic version of the word Gehenna.
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