It excited him, too, that many men had already loved Daisy — it increased her value in his eyes.

from F. Scott Fitzgerald – The Great Gatsby (Chapter VIII) on Rap Genius

Meaning

Instead of considering Daisy his lover, Gatsby in truth sees her as a means to enhance his reputation and popularity and uses her as a tool to accelerate the process of attaining wealth and social success and as a shortcut to more quickly climb to the top of the social ladder. Who Gatsby really wants is a girl not only with economic and social power, but also popular, sought-after, and thus valuable. Once again, this proves that the “love” that Gatsby pursued for almost five years is not real affection, but instead his love and desire for fortune and social eminence.

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